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How do we retain our Donors?
Posted by Breggie Hoffman on 13 August 2022, 18:05 SAST
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It’s the age-old question asked by development professionals everywhere. Your donor retention strategy, getting donors to give again, can be the make or break or your organisation. The confusion persists because frankly, nonprofits still struggle to keep donor retention rates high. By some accounts, only 43% of donors give again the following year. The retention rate for first-time donors plummets even further, to 27 percent.
