Reaching new heights in the fashion industry: WOT-IF? Trust supports creative enterprise

Posted by Breggie Hoffman on 22 August 2022, 19:10 SAST

“Walking the ramp in the fashion capital gave us a taste of success. It means we are closer to the dream of taking our brand International” says business manager, Thabang. In the 6 months since the show, their direct sales have grown by 33% and sales with their retailer, Urban Zulu, have increased by 40%.

Getting invited to show at an international fashion week is a big deal for any designer. Behind the glamour of the spotlights, what does this opportunity mean for a young fashion brand?

Salva and Thabang (Alvada’s co-owners) are investing the additional revenue back into the business, with prospects to open a shop at 27 Boxes in the Johannesburg suburb of Melville.

The opportunity to go to Turin came via the Small Enterprise Development Agency (SEDA), where Salva participated in a mentorship programme. The Wot-If? Trust assisted with buying fabric to make the garments and business skills development. Thabang has also found value in the business admin and marketing workshops offered by Wot-If?

“We’ve come a long way and organisations like Wot-If? have played a big role in our success” says designer, Salva. “We’re really excited about our future.”

Thabang and Salva have been running Alvada Creations for 5 years. Their shop and studio are currently located in Diepsloot Extension 2. Alvada employs 2 additional people. 

This article was originally posted in 2019.