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Fundraising Articles
On this page you will find links to articles and blog posts(on this platform and elsewhere) relating to fundraising activities. Improving our organisations' financial situations in a sustainable and ethical way is important to all of us, and the AfrangO community is here for support you all the way!
| How do we retain our donors? You did the hard part, you got the donor. Now how do you motivate that donor to donate to your cause again? |
| Success of Crowd-Based Online Technology in Fundraising: An Institutional Perspective, By Kshetri, Nir Journal of International Management, 2015 Abstract The use of crowd-based online technology for raising funds is gaining popularity and credibility. This paper seeks to provide a better understanding of the effects of formal and informal institutions on the success of a crowdfunding project. It also analyzes how the effects of different types of institutions are likely to vary across the four different types of crowdfunding projects: (1) crowdlending, (2) crowdequity, (3) reward-based crowdfunding and (4) donation-based crowdfunding |
| Success in an Online Giving Day: The Role of Social Media in Fundraising By Abhishek Bhati and Diarmuid McDonnell Abstract Social media platforms offer nonprofits considerable potential for crafting, supporting, and executing successful fundraising campaigns. How impactful are attempts by these organizations to utilize social media to support fundraising activities associated with online Giving Days? We address this question by testing a number of hypotheses of the effectiveness of using Facebook for fundraising purposes by all 704 nonprofits participating in Omaha Gives 2015 |
| What are ‘unpopular causes’ and how can they achieve fundraising success? By Alison Body & Beth Breeze, University of Kent, Canterbury, UK International Journal of Nonprofit & Voluntary Sector Marketing, online first Jan 2016 Abstract Recent efforts to grow and strengthen the culture of philanthropy in the UK have largely focused on two dimensions: the total amount of money donated and the effectiveness of philanthropic spending. This paper explores a third dimension: the destination and distribution of donations. A defining characteristic of charitable giving is that it is voluntary rather than coerced, and the resulting respect for donor autonomy makes people wary of promoting one cause above another or implying that any beneficiary group is more or less ‘worthy’ of support. However, the absence of much comment on, or significant research into, the destination of donations does not alter the fact that some groups succeed in attracting significant philanthropic funds whilst others struggle to secure many – or any – donations. |
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